The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Dogg in tha Box
Agency: TBWA\Chiat\Day LA / Los Angeles + Jack In The Box
Client: Jack in the Box Category: Events / In-Person
Let´s Change the Story
Agency: Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires
Client: LALCEC Category: Events / In-Person
Silver Pride
Agency: BETC Paris + GUM / Paris + General Pop / Paris
Client: Misterb&b Category: Events / In-Person
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy Category: Events / In-Person
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Events / In-Person
Ready Player Mom
Agency: MRM Spain / Madrid + Sanofi / Paris + CANJA Audio Culture / São Paulo + WMcANN / São Paulo
Client: Enterogermina/Sanofi Category: Events / Virtual
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid Category: Brand Partnerships
High Stakes Beer Ad
Agency: Droga5 / New York + Molson Coors / Chicago, IL + Company 3 + ProdCo
Client: Molson Coors Category: Brand Partnerships
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard Category: Brand Partnerships
Extra Seats
Agency: Marcel / Paris + Betclic / Paris + Goray / Paris + Prodigious / Paris
Client: Betclic Category: Brand Installations
The Sound Studio
Agency: Energy BBDO / Chicago + The General Insurance / Nashville + Flare / Chicago
Client: The General Insurance Category: Brand Installations
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Immersive Spaces
Beer Badge
Agency: VML / New York + Palmar Productions + VML / Mexico City
Client: AB InBev / Corona Category: Commerce
Self-check out
Agency: Leo Burnett Dubai / Dubai + Starcom / Dubai + Prodigious / Dubai
Client: K-lynn Category: Commerce
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila Category: Commerce
A Rip In Reality
Agency: BBDO / New York + Kaleida + Method Studios / New York
Client: Meta Category: Craft / Use of Technology
The Smart Legacy
Agency: el taier DDB centro / Guatemala
Client: IF THEN inc. Category: Craft / Use of Technology
Call of Love
Agency: Accenture Song Germany / Hamburg + Lufthansa / Frankfurt + LIGANOVA HORIZON / Frankfurt + RadicalMedia / Berlin
Client: Lufthansa Category: Events / Hybrid
DELIVERY SAFE
Agency: Havas Paris / Paris + KFC France / Paris + 66 Origin / Paris
Client: KFC Category: Physical Products
Heineken Star Ice
Agency: VML / Bangkok + Heineken Lao Brewery Co., Ltd. / Vientiane + Bob Eye View / Bangkok + Lamoon Group / Bangkok
Client: Heineken Category: Physical Products
ProtecTasbih
Agency: Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client: SAUDIA Category: Physical Products
The Minefields Honey Project
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Kernel + Ministry of Foreign Affairs of Ukraine Category: Physical Products
The Self-Sufficient Food Cart
Agency: Ogilvy Colombia / Bogotá + Centelsa by Nexans / Cali + Mila Films / Bogotá + Plan 9 Media / Bogo´ta
Client: Centelsa by Nexans Category: Physical Products
Tiger Summer Puffer
Agency: BBH Singapore + LePub APAC + Whatever Co. / Japan + DeVries Global Singapore
Client: Tiger Beer Category: Physical Products
The Infected Billboard
Agency: Dentsu Creative Mexico / Mexico City
Client: HBO Max Category: Craft / Art Direction
VIDEO VINYL
Agency: Ogilvy Singapore / Singapore
Client: The Coca-Cola Company / Coke Studio Category: Craft / Art Direction
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid Category: Experiential & Immersive for Good
Guarded Bus Stop
Agency: AlmapBBDO + Eletromidia / São Paulo + Cine / São Paulo + Antfood Music & Sound Design / Sao Paulo
Client: Eletromidia Category: Experiential & Immersive for Good
Plug-Inn
Agency: Publicis Conseil / Paris
Client: Renault Category: Experiential & Immersive for Good
Silver Pride
Agency: BETC Paris + GUM / Paris + General Pop / Paris
Client: Misterb&b Category: Experiential & Immersive for Good
The Autism Journey
Agency: Africa Creative / São Paulo + Vivo / São Paulo + Santeria / São Paulo + Satelite Audio / São Paulo
Client: Vivo Category: Experiential & Immersive for Good
The Brake Room
Agency: McCann New York
Client: Chick-fil-A Category: Experiential & Immersive for Good
The Forgotten Team
Agency: Dentsu Creative Portugal / Lisbon
Client: MEO Category: Experiential & Immersive for Good
The Minefields Honey Project
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Kernel + Ministry of Foreign Affairs of Ukraine Category: Experiential & Immersive for Good
The Smart Legacy
Agency: el taier DDB centro / Guatemala
Client: IF THEN inc. Category: Experiential & Immersive for Good
Tip Time
Agency: VML / Riyadh + Hungerstation / Riyadh
Client: Hungerstation Category: Experiential & Immersive for Good
Waiting to Live
Agency: VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client: NHS Blood & Transplant Category: Experiential & Immersive for Good
V-Land
Agency: Dentsu Creative Mexico / Mexico City + Dentsu Creative Italy / Milan + Saba México / Mexico City + GATO / Mexico City
Client: Saba México Category: Metaverse
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Craft / Dynamic Data Visualization
LIVEBRATOR
Agency: BBDO Nordics / Stockholm + Alster / Stockholm + HOUSE Agency / Stockholm
Client: RFSU Category: Experiential Audio
Bar Experience
Agency: LePub / Milan + LePub / Amsterdam + Boomerang / Amsterdam + Publicis Ireland / Dublin
Client: Heineken Category: B2B Communications
Greetings from La Banlieue
Agency: BETC Paris + Heetch / Paris + Sovage / Paris
Client: Heetch Category: B2B Communications
Solar Billboard
Agency: LePub Brazil / São Paulo + Heineken / São Paulo + iProspect (Red Star) / São Paulo + Be 180 / São Paulo
Client: Heineken Category: B2B Communications
Award:
2024 Experiential & Immersive Merit Award
Agency:
TBWA\Chiat\Day LA / Los Angeles + Jack In The Box
Client:
Jack in the Box
Title:
Dogg in tha Box
Category:
Events / In-Person
Annual ID:
OS24_EX041M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires
Client:
LALCEC
Title:
Let´s Change the Story
Category:
Events / In-Person
Annual ID:
OS24_EX042M
Award:
2024 Experiential & Immersive Merit Award
Agency:
BETC Paris + GUM / Paris + General Pop / Paris
Client:
Misterb&b
Title:
Silver Pride
Category:
Events / In-Person
Annual ID:
OS24_EX043M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client:
McDonald's Italy
Title:
TableToGo
Category:
Events / In-Person
Annual ID:
OS24_EX044M
Award:
2024 Experiential & Immersive Merit Award
Agency:
HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Events / In-Person
Annual ID:
OS24_EX045M
Award:
2024 Experiential & Immersive Merit Award
Agency:
MRM Spain / Madrid + Sanofi / Paris + CANJA Audio Culture / São Paulo + WMcANN / São Paulo
Client:
Enterogermina/Sanofi
Title:
Ready Player Mom
Category:
Events / Virtual
Annual ID:
OS24_EX046M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Vaseline
Title:
SKINS FOR SKIN
Category:
Events / Virtual
Annual ID:
OS24_EX047M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Brand Partnerships
Annual ID:
OS24_EX082M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Droga5 / New York + Molson Coors / Chicago, IL + Company 3 + ProdCo
Client:
Molson Coors
Title:
High Stakes Beer Ad
Category:
Brand Partnerships
Annual ID:
OS24_EX083M
Award:
2024 Experiential & Immersive Merit Award
Agency:
McCann Poland + McCann New York
Client:
Mastercard
Title:
Where To Settle
Category:
Brand Partnerships
Annual ID:
OS24_EX084M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Marcel / Paris + Betclic / Paris + Goray / Paris + Prodigious / Paris
Client:
Betclic
Title:
Extra Seats
Category:
Brand Installations
Annual ID:
OS24_EX049M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Energy BBDO / Chicago + The General Insurance / Nashville + Flare / Chicago
Client:
The General Insurance
Title:
The Sound Studio
Category:
Brand Installations
Annual ID:
OS24_EX050M
Award:
2024 Experiential & Immersive Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Immersive Spaces
Annual ID:
OS24_EX051M
Award:
2024 Experiential & Immersive Merit Award
Agency:
McCann New York + Chick-fil-A
Client:
Chick-fil-A
Title:
The Brake Room
Category:
Immersive Spaces
Annual ID:
OS24_EX052M
Award:
2024 Experiential & Immersive Merit Award
Agency:
VML / New York + Palmar Productions + VML / Mexico City
Client:
AB InBev / Corona
Title:
Beer Badge
Category:
Commerce
Annual ID:
OS24_EX064M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Leo Burnett Dubai / Dubai + Starcom / Dubai + Prodigious / Dubai
Client:
K-lynn
Title:
Self-check out
Category:
Commerce
Annual ID:
OS24_EX065M
Award:
2024 Experiential & Immersive Merit Award
Agency:
DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Commerce
Annual ID:
OS24_EX066M
Award:
2024 Experiential & Immersive Merit Award
Agency:
BBDO / New York + Kaleida + Method Studios / New York
Client:
Meta
Title:
A Rip In Reality
Category:
Craft / Use of Technology
Annual ID:
OS24_EX088M
Award:
2024 Experiential & Immersive Merit Award
Agency:
el taier DDB centro / Guatemala
Client:
IF THEN inc.
Title:
The Smart Legacy
Category:
Craft / Use of Technology
Annual ID:
OS24_EX089M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Accenture Song Germany / Hamburg + Lufthansa / Frankfurt + LIGANOVA HORIZON / Frankfurt + RadicalMedia / Berlin
Client:
Lufthansa
Title:
Call of Love
Category:
Events / Hybrid
Annual ID:
OS24_EX048M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Havas Paris / Paris + KFC France / Paris + 66 Origin / Paris
Client:
KFC
Title:
DELIVERY SAFE
Category:
Physical Products
Annual ID:
OS24_EX054M
Award:
2024 Experiential & Immersive Merit Award
Agency:
VML / Bangkok + Heineken Lao Brewery Co., Ltd. / Vientiane + Bob Eye View / Bangkok + Lamoon Group / Bangkok
Client:
Heineken
Title:
Heineken Star Ice
Category:
Physical Products
Annual ID:
OS24_EX055M
Award:
2024 Experiential & Immersive Merit Award
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Physical Products
Annual ID:
OS24_EX056M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client:
SAUDIA
Title:
ProtecTasbih
Category:
Physical Products
Annual ID:
OS24_EX057M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Zulu Alpha Kilo + Street Lab
Client:
Street Labs
Title:
Splash Spots
Category:
Physical Products
Annual ID:
OS24_EX058M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Saatchi & Saatchi Ukraine / Kyiv
Client:
Kernel + Ministry of Foreign Affairs of Ukraine
Title:
The Minefields Honey Project
Category:
Physical Products
Annual ID:
OS24_EX059M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Ogilvy Colombia / Bogotá + Centelsa by Nexans / Cali + Mila Films / Bogotá + Plan 9 Media / Bogo´ta
Client:
Centelsa by Nexans
Title:
The Self-Sufficient Food Cart
Category:
Physical Products
Annual ID:
OS24_EX060M
Award:
2024 Experiential & Immersive Merit Award
Agency:
BBH Singapore + LePub APAC + Whatever Co. / Japan + DeVries Global Singapore
Client:
Tiger Beer
Title:
Tiger Summer Puffer
Category:
Physical Products
Annual ID:
OS24_EX061M
Award:
2024 Experiential & Immersive Merit Award
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Craft / Art Direction
Annual ID:
OS24_EX085M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Dentsu Creative Mexico / Mexico City
Client:
HBO Max
Title:
The Infected Billboard
Category:
Craft / Art Direction
Annual ID:
OS24_EX086M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
The Coca-Cola Company / Coke Studio
Title:
VIDEO VINYL
Category:
Craft / Art Direction
Annual ID:
OS24_EX087M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX071M
Award:
2024 Experiential & Immersive Merit Award
Agency:
AlmapBBDO + Eletromidia / São Paulo + Cine / São Paulo + Antfood Music & Sound Design / Sao Paulo
Client:
Eletromidia
Title:
Guarded Bus Stop
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX072M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Plug-Inn
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX073M
Award:
2024 Experiential & Immersive Merit Award
Agency:
BETC Paris + GUM / Paris + General Pop / Paris
Client:
Misterb&b
Title:
Silver Pride
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX074M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Africa Creative / São Paulo + Vivo / São Paulo + Santeria / São Paulo + Satelite Audio / São Paulo
Client:
Vivo
Title:
The Autism Journey
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX075M
Award:
2024 Experiential & Immersive Merit Award
Agency:
McCann New York
Client:
Chick-fil-A
Title:
The Brake Room
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX076M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Dentsu Creative Portugal / Lisbon
Client:
MEO
Title:
The Forgotten Team
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX077M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Saatchi & Saatchi Ukraine / Kyiv
Client:
Kernel + Ministry of Foreign Affairs of Ukraine
Title:
The Minefields Honey Project
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX078M
Award:
2024 Experiential & Immersive Merit Award
Agency:
el taier DDB centro / Guatemala
Client:
IF THEN inc.
Title:
The Smart Legacy
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX079M
Award:
2024 Experiential & Immersive Merit Award
Agency:
VML / Riyadh + Hungerstation / Riyadh
Client:
Hungerstation
Title:
Tip Time
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX080M
Award:
2024 Experiential & Immersive Merit Award
Agency:
VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client:
NHS Blood & Transplant
Title:
Waiting to Live
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX081M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Dentsu Creative Mexico / Mexico City + Dentsu Creative Italy / Milan + Saba México / Mexico City + GATO / Mexico City
Client:
Saba México
Title:
V-Land
Category:
Metaverse
Annual ID:
OS24_EX053M
Award:
2024 Experiential & Immersive Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS24_EX090M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Grey New York
Client:
Haleon
Title:
Access Codes
Category:
Experiential Audio
Annual ID:
OS24_EX062M
Award:
2024 Experiential & Immersive Merit Award
Agency:
BBDO Nordics / Stockholm + Alster / Stockholm + HOUSE Agency / Stockholm
Client:
RFSU
Title:
LIVEBRATOR
Category:
Experiential Audio
Annual ID:
OS24_EX063M
Award:
2024 Experiential & Immersive Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
B2B Communications
Annual ID:
OS24_EX067M
Award:
2024 Experiential & Immersive Merit Award
Agency:
LePub / Milan + LePub / Amsterdam + Boomerang / Amsterdam + Publicis Ireland / Dublin
Client:
Heineken
Title:
Bar Experience
Category:
B2B Communications
Annual ID:
OS24_EX068M
Award:
2024 Experiential & Immersive Merit Award
Agency:
BETC Paris + Heetch / Paris + Sovage / Paris
Client:
Heetch
Title:
Greetings from La Banlieue
Category:
B2B Communications
Annual ID:
OS24_EX069M
Award:
2024 Experiential & Immersive Merit Award
Agency:
LePub Brazil / São Paulo + Heineken / São Paulo + iProspect (Red Star) / São Paulo + Be 180 / São Paulo
Client:
Heineken
Title:
Solar Billboard
Category:
B2B Communications
Annual ID:
OS24_EX070M
